Several digital TV operators have partnered with Asia Media Exchange (AsiaMX), an advertising platform and service provider from Singapore, to help plan ad budgets and buy airtime for clients. AsiaMX chose Dentsu Agis Network as its ad partner in Thailand, which is the first country in Asia to use its programmatic TV advertising platform to help empower the digital TV industry. Moreover, the Thai digital TV industry is growing significantly, so he is confident the platform will improve business for local operators. Apart from digital TV operators, Mr Chuah said the exchange platform will also help brands and advertisers improve their ad planning capabilities. TV ad spending was the hardest hit in October after the government requested TV operators suspend airing entertainment content for 30 days.

Source: Bangkok Post November 16, 2016 00:24 UTC